Playbook: How Content Marketing Solves A Real Problem for Real Estate

Real estate is a commodity industry. For that matter, so are most professional services businesses from financial planners to lawyers to accountants. Yes, some are fundamentally better than others at what they do and may serve different niche markets. But in broad strokes, what actually sets apart one real estate firm from another? Is it its brand? The services offered? …

3 Pillars of SEO for Real Estate Pros

If you want consumers to find you online, you need to concentrate on the strategy, technology, and content that will propel your search engine optimization efforts. Search engines are the single biggest source of traffic for most Web sites. Search engine optimization, or SEO, can be simply defined as the process of getting found on search engine sites like Google, …

13 Tips for Better Direct Mail Campaigns

Even in the Internet age, direct mail is a more popular marketing technique than video and social networking sites, according to data from NAR’s 2011 Profile of Home Buyers and Sellers. Almost 20 percent of sales associates use direct mail in their marketing. Here are ideas for making this technique work best for you. 1. Provide a strong call for …

4 Fantastic Email Marketing Ideas For Realtors

Special offers, targeted Just Sold cards just the tip of the iceberg Email has been proven to be a tremendously powerful real estate marketing tool. In fact, it’s the No. 1 way people share content with their friends and family members. Additionally, a 2012 survey shows 77 percent of consumers want to receive emails from companies they have an interest in. …

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year — if not quarterly. Being aware of trends in the social sphere can help you design better strategies, apply the most effective …

9 Steps to Video Marketing Success

Virtual Tours Are a Slam Dunk for Your Site Virtual home tours on YouTube drive far more traffic to broker websites than listings on large real estate syndication sites, according to an analysis by real estate marketing firm WAV Group of its broker clients. From the beginning of the year through the end of August, brokers have seen virtual tours …

The Importance of Newsletters in Business

A newsletter is a cost-effective medium for building relationships and maintaining regular contact with customers and prospects. In its 2013 B2B Content Marketing Benchmarks, Budgets and Trends study, the Content Marketing Institute found that 78 percent of respondents used newsletters. Research firm Nielsen Norman Group asked respondents how they preferred to receive company updates, and 90 percent cited newsletters, compared …

Going Digital: 5 Reasons Why You Need a Newsletter

Do you have a website but you’re not selling any product? Or maybe you feel like your website just isn’t doing anything for your business? Or maybe you have a lot of visitors but this activity isn’t reflected in your bottom line? It could be that your website needs to provide a way for you to connect with your visitors …

9 Steps to Video Marketing Success

Simply uploading a video is not the end of the road when it comes to promoting your business with this engaging consumer tool. Learn how to get exposure before you shoot your first frame. In theory, video is a fantastic tool for selling homes and connecting with leads. It’s engaging and easy to consume and enables you to inject personality …